Yes, there are rating services such as Bloomberg, Fitch ratings or Moody’s. Yes, it could help stock buyers identify how a company rates on ESG issues. More importantly it may impact not only buyers but lenders (get better financing), employees, etc. I think that ‘woke’ or not, companies are striving for a good ESG rating. In my view it is also a reason why major corporations make seemingly idiotic decisions. There cannot be another reason. In the drive to get better ratings (better interest rates etc.) they try to please a small minority and manage to offend regular customers. 

It becomes a question for companies: Who is your client? What is the purpose of your company? Who is it run for? SHAREHOLDERS OR STAKEHOLDERS?